Registration Price Points of Texas Marathons

Price points are prices at which demand for a given product is supposed to stay relatively high. Firms commonly set prices at existing price-points as a marketing strategy.

Wikipedia, of course, isn't the end-all, be-all, but these two sentences stood out to me in watching how marathons are priced nationally and regionally.

To try and stay on top of all of the races - and when prices go up, it takes a lot of effort by runners and endurance athletes to be aware of when a race that they may want to run will cost them more.

That's where the "Texas Marathon Report" comes in. During the past week, all of the marathon web sites have been examined and this compilation - as of Wednesday, June 13 - has been produced.

In all cases, if you have specific questions of a particular event, please contact the Race Director at information listed on that race's website. -- Jon Walk

Registration Not Currently Open

USA Fit Marathon, Sugar Land, 1/27/13
Surfside Beach Marathon, Surfside, 2/23/13
Seabrook Lucky Trail Marathon, Seabrook, 3/17/13

Calendar Dates Not Set

Fiesta Marathon, McAllen

Cross Timbers Trail Run Marathon, Lake Texoma

Price Increase, if any, Currently Unknown

$75 - Frankenthon Monster Marathon, Cedar Park, 10/20/12

$80 - Scott & White Healthcare BCS Marathon, College Station, 12/9/12
$90 - Miracle Match Marathon, Waco, 1/27/13#

Tiered Pricing (Increases are based on numbers registered)

$60 - New Year's Eve Marathon, Allen, 12/31/12  (Registrations 51-100)

$60 - New Year's Day Marathon, Allen, 1/1/13  (Registrations 51-100)

$100 - Livestrong Austin Marathon, Austin, 2/17/13 (First 1,000)

Sold Out

Metal Saw Technology Texas Marathon, Kingwood, 1/1/13

Lottery
$125 - Chevron Houston Marathon, Houston, 1/13/13

Through 6/29/12
$85 - Chosen Marathon for Adoption, New Braunfels, 10/27/12
$90 - Cowtown Marathon, Fort Worth, 2/24/13

Starting 6/30/12

$95 - Chosen Marathon for Adoption, New Braunfels, 10/27/12

$100 - Cowtown Marathon, Fort Worth, 2/24/13

Through 6/30/12

$60 - Michelob Ultra El Paso Marathon, El Paso, 2/24/13

Through 7/1/12

$70 - Panhandle Marathon, Lubbock, 9/23/12

$70 - Tyler Rose Marathon, Tyler, 10/7/12

Starting 7/1/12

$70 - Michelob Ultra El Paso Marathon, El Paso, 2/24/13

Starting 7/2/12

$80 - Panhandle Marathon, Lubbock, 9/23/12

$80 - Tyler Rose Marathon, Tyler, 10/7/12

Through 7/31/12

$75 - Marathoning for Miracles, Abilene, 11/3/12

$100 - MetroPCS Dallas Marathon, Dallas, 12/9/12

Starting 8/1/12

$85 - Marathoning for Miracles, Abilene, 11/3/12

$115 - MetroPCS Dallas Marathon, Dallas, 12/9/12

Through 8/28/12

$110 - Livestrong Austin Marathon, Austin, 2/27/13

Starting 8/29/12

$120 - Livestrong Austin Marathon, Austin, 2/27/13

Through 8/31/12

$82 - West Texas Cross Roads Marathon, Odessa, 10/6/12+

$115 - Rock 'n' Roll Marathon, San Antonio, 11/11/12
$75 - End of the World Marathon, Humble, 12/21/12
$75 - Day After the End of the World Marathon, Humble, 12/22/12

Starting 9/1/12

$90 - West Texas Cross Roads Marathon, Odessa, 10/6/12+

$105 - Chosen Marathon for Adoption, New Braunfels, 10/27/12
$125 - Rock 'n' Roll Marathon, San Antonio, 11/11/12
$85 - End of the World Marathon, Humble, 12/21/12
$85 - Day After the End of the World Marathon, Humble, 12/22/12

Starting 9/15/12

$95 - Marathoning for Miracles, Abilene, 11/3/12

Starting 9/22/12

$90 - Panhandle Marathon, Lubbock, 9/23/12

Through 9/30/12

$80 - Fort Worth Marathon, Fort Worth, 11/11/12

$100 - The Woodlands Marathon, The Woodlands, 3/2/13

Starting 10/1/12

$90 - Fort Worth Marathon, Fort Worth, 11/11/12

$80 - Michelob Ultra El Paso Marathon, El Paso, 2/24/13
$120 - The Woodlands Marathon, The Woodlands, 3/2/13

Starting 10/6/12

$90 - Tyler Rose Marathon, Tyler, 10/7/12

Through 10/10/12

$75 - Marathon 2 Marathon, Marathon, 10/20/12

Starting 10/11/12

$85 - Marathon 2 Marathon, Marathon, 10/20/12

Starting 10/14/12

$120 - Chosen Marathon for Adoption, New Braunfels, 10/27/12

Starting 10/16/12

$130 - MetroPCS Dallas Marathon, Dallas, 12/9/12

Starting 11/16/12

$105 - Cowtown Marathon, Fort Worth, 2/24/13

Starting 11/28/12

$135 - Livestrong Austin Marathon, Austin, 2/17/13

Through 11/30/12

$85 - Galveston Mardi Gras Marathon, Galveston, 1/27/13

Starting 12/1/12

$90 - End of the World Marathon, Humble, 12/21/12

$90 - Day After the End of the World Marathon, Humble, 12/22/12

$95 - Galveston Mardi Gras Marathon, Galveston, 1/27/13

Through 12/30/12

$75 - Brazos Bend Keep on Truckin' Trail Marathon, Needville, 1/27/13

Starting 12/31/12

$85 - Brazos Bend Keep on Truckin' Trail Marathon, Needville, 1/27/13

Starting 1/1/13

$105 - Galveston Mardi Gras Marathon, Galveston, 1/27/13

$110 - Cowtown Marathon, Fort Worth, 2/24/13

$90 - Michelob Ultra El Paso Marathon, El Paso, 2/24/13
$140 - The Woodlands Marathon, The Woodlands, 3/2/13

Through 1/13/13

$90 - Big-D Texas Marathon, Dallas, 4/14/13

Starting 1/14/13

$100 - Big-D Texas Marathon, Dallas, 4/14/13

Through 1/31/13

$80 - Exygon and Baptist Hospitals Gusher Marathon, Beaumont, 3/9/13

Starting 2/1/13

$95 - Exygon and Baptist Hospitals Gusher Marathon, Beaumont, 3/9/13

Starting 4/8/13

$120 - Big-D Texas Marathon, Dallas, 4/14/13

Race-Day Registration Available
Panhandle Marathon, Lubbock
West Texas Cross Roads Marathon, Odessa
Tyler Rose Marathon, Tyler
Marathon 2 Marathon, Marathon
Fort Worth Marathon, Fort Worth ($100)
End of the World Marathon, Humble
Day After the End of the World Marathon, Humble
Miracle Match Marathon, Waco (Was in 2012)
Brazos Bend Keep on Truckin' Trail Marathon, Needville

If Available, at Race Expo Only

$150 - Rock 'n' Roll Marathon, San Antonio, 11/11/12
$150 - MetroPCS Dallas Marathon, Dallas, 12/9/12
$120 - Cowtown Marathon, Fort Worth, 2/24/13
$100 - Michelob Ultra El Paso Marathon, El Paso, 2/24/13

Race-Day Registration Not Available

Chosen Marathon for Adoption, New Braunfels
Marathoning for Miracles, Abilene
Rock 'n' Roll Marathon, San Antonio
MetroPCS Dallas Marathon, Dallas
New Year's Eve Marathon, Allen
New Year's Day Marathon, Allen
Chevron Houston Marathon, Houston
Galveston Mardi Gras Marathon, Galveston

Cowtown Marathon, Fort Worth &
Michelob Ultra El Paso Marathon, El Paso &
The Woodlands Marathon, The Woodlands
Exygon and Baptist Hospitals Gusher Marathon, Beaumont
Big-D Texas Marathon, Dallas

Notes
+ Price through 8/31/12 includes online fees; price 9/1 and after does not include.
# Price isn't listed anywhere on the website. Only able to be discerned by starting a registration through raceit.com.
& Website doesn't specifically state this, but it is implied.